Tips For Designing An Effective Business Logo

Your company’s logo will eventually grow to be its most important marketing element after the name, especially if you’re going to be manufacturing products.

Think about it. Tech giants Apple’s silhouette of a half-bitten fruit is one of the most recognizable pieces of design anywhere in the world, and it’s used on all of their products, packaging, advertisements, promotional materials, and signage.

It’s so recognizable in fact, that the company doesn’t even feel the need to mention its own name on packaging. The Apple itself is enough! That’s how powerful a well-designed brand symbol can be.

When it comes to building corporate identity, your logo will play a huge rule in how your competitors and your customers see you, so it makes sense to spend a little time on your design. 

Here are a few tips to create an effective professional logo that sets you apart from the competition and leaves a lasting impression with customers:

 Be as original as possible

It’s recommended that you research the market and check out the kinds of designs offered up by your competition. You’ll want to make sure you steer clear of imitation, as every organization’s logo is supposed to be unique to their brand. You definitely don’t want to get mistaken for someone else!

The best way to do to this is to stay away from the prevailing design trends, and look for inspiration within your company itself. Ask yourself what it is your business does best, and try to work around that. 

The best example of this is the Amazon logo, which features a small arrow going underneath the whole thing. Amazon pride themselves on being the world’s go to store for practically every product imaginable, as highlighted by the arrow going from A to Z. 

It’s such a simple inclusion in the design, but one that’s amazingly clever.

Colors are important

Your choice of colors will go a long way in determining the kind of impact your logo has on your customers. Think about what kind of image you want your brand to have. 

If you run a company that specializes in environmental protection, you’ll want to use colors that are more ‘earthy’, and give the viewer a calming feeling.

Imagine if WWF had designed their logo with a blood red Panda instead of black. It would make viewers feel very uneasy, and set a completely negative tone around the entire organization.

• Different colors represent different things, like:
• Red – energetic, bold, brave
• Blue – peaceful, professional, trustworthy
• Black – Powerful, credible, stable
• Pink – Fun, flirty
• Green – Organic, natural

Keep it simple

The biggest mistake small business make is trying to be too clever and over-designing their logos. Nothing looks worse than a messy, congested design that’s hard to understand or read. 

Here, negative space is a blessing. FedEx have used this better than anyone in the industry. Have you ever looked at the FedEx logo closely? Did you spot the arrow? FedEx used the concept of negative space brilliantly to incorporate a hidden arrow between the E and the X.

Another important point to remember here is that while it may have worked for Apple and Nike, you should stay away from abstract symbols as much as possible. Incorporate your company’s name in the design and work around that. There’s a ton of customization options available to help a simply written piece of text stand out! 

If you’re having trouble coming up with a suitable design, get in touch with one of the logo design Dubai companies, have them create a few samples, and work from there. You can always let them know of your requirements, and their graphic design teams will fit them in as creatively as possible.